IBZ Group Blog

I hate to admit this, but I’m beginning to think I’m in over my head. Spurred on by the overwhelming “roar of the crowd,” I not long ago jumped feet first into an exploration of social media. I threw my skepticism to the wind and am now the proud holder of accounts on: Facebook, Twitter, LinkedIn, MySpace, Delicious, Eons, Plaxo….remember I said I have accounts, that doesn’t mean I have any idea what to do with some these. I watched ................ Read More

Marketing Communications in the U.S. is no longer a one-size-fits-all proposition. Effective message delivery to all residents of the United States requires that we examine the unique consumer behaviors of the country’s communities of color.

The designation “community of color” may be applied to a wide spectrum of minority and ethnic groups. According to the 2000 U.S. Census, approximately 30 percent of the U.S. population currently belongs to a racial or ethnic ................ Read More

I’ve been a “MarCom” professional for more years than I care to admit. And to this day, when asked what I do for a living, MarCom elicits a quizzical look, or a hmmmm, or simply the next question in the series, “what’s that.”

Say you are a crisis manager, teacher or even a publicist, and the questions end there – the name pretty much communicates the job description. Not so with a ................ Read More